试论旅游文学对旅游景观的广告作用  

Discussion on the Advertising Effect of Tourist Literature on Tourism Landscapes

作　　者：陈钦莹 

机构地区：[1]厦门旅游培训中心,福建厦门361004

出　　处：《现代商业》2012年第20期285-286,共2页Modern Business

摘　　要：我国幅员辽阔,旅游资源丰富,风景名胜不计其数。许多环境优美、富有特色的景观却因为知名度不高,仍处于"养在深闺人未识"的境况。我们认为,旅游景区的知名度与传播的内容,传播的方式,传播的途径等因素密不可分。我们通过研究旅游景区的传播途径,分析旅游文学与旅游景区内在联系,希望借鉴旅游文学的影响力及其广而告之的效用,让"优质潜力股"的景区为大众所知悉,从而推动旅游业进一步健康发展。Featuring a vast territory and rich tour（sin resources, our country boasts countless scenic spots. However, being lack of popularity, lots of characteristic landscapes with beautiful environments are still trapped in the condition of ＂being scarcely known to people due to the lack of publicity＂ . In our opinion, the popularity of related to such factors as the propagation contents, manners and routes. By researching tourism attractions and analyzing the internal relationship between tourist literature and tourism a tourism attraction is closely the propagation routes of the ＂high--quality and promising＂ ＂Tourism attractions Known to the public by taking advantage of attraction, we hope to make the influence and advertisingeffect of tourist literature, so as to further facilitate the healthy development of tourism.

关 键 词：旅游文学 传播途径 旅游景区 

分 类 号：F592.3[经济管理—旅游管理]