论招贴设计教学中的创意链构建  

On the Poster Design Teaching Creative Chain Construction

作　　者：崔帆[1] 李鍌峄[1] 

机构地区：[1]遵义师范学院美术系,贵州遵义563002

出　　处：《遵义师范学院学报》2012年第4期113-115,共3页Journal of Zunyi Normal University

摘　　要：创意是招贴设计的灵魂,创意也是招贴设计教学的瓶颈。文章通过科学的、多元化的创意链构建,引导学生在单元课题训练中探寻招贴设计的原创语言,优化教学方法,改革陈旧的教学范式,进而推动课程的教学创新。Creativity is the soul of the poster design ＆ it is also the bottleneck of the poster design teaching. By using scientific ＆ diversified originality chain building, this article can guide the students to explore how to use original language of poster ensign during unit topics training, to optimize the teaching methods, and to reform the old paradigm of teaching, thus promoting the innovation of teaching.

关 键 词：招贴设计 创意链 构建 单元课题 

分 类 号：G642.0[文化科学—高等教育学]