微电影:演变、机遇与挑战  

Microfilms: Changes,Chances and Challenges

作　　者：聂伟[1] 吴舒[1] 

机构地区：[1]上海大学影视艺术技术学院,上海200072

出　　处：《上海大学学报（社会科学版）》2012年第4期31-38,共8页Journal of Shanghai University(Social Sciences Edition)

基　　金：上海市高等教育内涵建设"085"工程子项目(2011-2);上海市哲社规划课题(2011FWY001)

摘　　要：从最初草根阶层制作的网络短片,到传统电影入主网络发行,再汇聚成集结传统影视公司、新媒体传播平台与赞助商三方力量打造的以盈利为目的的专业化的影视作品,"微电影"这种新的电影产业形态试图借助资源整合,实现多方共赢,并将为中国电影产业带来深远的影响。中国电影产业也许将借此走向新的融合。The microfilm is a new movie form that sprouted as grass-root network videos, grew into con-ventional films released on the Internet, and now blooms as for-profit professional films jointly created by tradi- tional entertainment companies, communication platforms of new media, and sponsors. It is an attempt to a-chieve a multi-win-win situation through resource integration and will bring far-reaching influence on, even a new stage of industry convergence to, Chinese film industry.

关 键 词：微电影 演变 电影产业 资源整合 

分 类 号：J902[艺术—电影电视艺术]