构建我国民办高校品牌自我评价体系的思考与前瞻  

Thoughts and Prospects of Brand Building Self-Evaluation System of Private Colleges and Universities in China

作　　者：杨雪梅[1,2] 

机构地区：[1]武汉大学,博士研究生湖北武汉430072 [2]黄河科技学院,执行院长副教授河南郑州450006

出　　处：《中国高教研究》2012年第9期76-81,共6页China Higher Education Research

基　　金：2011年度河南省软科学研究计划项目"河南省民办高校转型发展与管理创新研究"(项目编号:112400430016)成果

摘　　要：品牌建设评估体系是我国民办高校内涵发展阶段的必然要求和产物,是我国高等教育评估系统的完善和深化,是建立现代大学制度的有效途径。品牌评估体系的建设可以有效破解高等教育评估中的困境,调动民办高校自我发展的积极性。民办高校要充分重视品牌评估体系的意义,明确品牌建设评估体系的内涵,制定合理的评价指标,探索科学规范的品牌评估体系的方法、程序和运用形式,从而推动我国民办高校的品牌建设和现代大学制度的建立。Brand building evaluation system is the requirement and product when Chinese private colleges and universities reach the period of connotation development; it appears with the perfection and deepening of China＇s Higher Education Evaluation System and it is an effective way to establish Modem College System. It can overcome the predicaments in the evaluation of Higher Education effectively and arouse the enthusiasm of the private universities in its self-development. Private colleges and universities should pay much attention to the significance of the brand evaluation system and be clear with the connotation of the brand building evaluation system, set proper parameters for evaluation and explore scientific methods, procedures and operating forms so as to promote the brand building of Chinese private colleges and universities and the founding of Modern College System.

关 键 词：民办高校 品牌 评价体系 

分 类 号：G648.7[文化科学—高等教育学]