新媒体影响下的整屏新闻字幕研究  

The Study of TV Subtitles in the Context of New Media

作　　者：许璐[1] 

机构地区：[1]中国社会科学院研究生院,北京102488

出　　处：《语言文字应用》2012年第3期53-58,共6页Applied Linguistics

摘　　要：新媒体的发展为传统电视媒体的发展带来了危机和挑战,电视媒体在信息量上逐渐落后于新媒体,为了尽可能扩充电视的信息量,维护电视的主流媒体地位,电视台采取了一系列措施,其中就包括整屏新闻字幕的运用。近年来,整屏新闻字幕越来越多地使用于新闻节目当中,而整屏字幕的迅速发展也正是新媒体与传统媒体融合的必然产物,未来整屏新闻字幕在电视节目中有较为广阔的发展前景。In recent years,in order to maximize the information capacity and maintain the dominance of TV against the increasing threat of new media,TV stations have taken a series of measures including whole screen display of TV subtitles.Whole screen display of TV subtitles in news broadcast refers to the full-screen display of important message contained in the news instead of the pictures alone.The transformative practice of whole screen display of TV subtitles means the integration of new media and television,and has a bright future in news programs.

关 键 词：整屏新闻字幕 新媒体 传播价值 发展前景 

分 类 号：G222.3[文化科学]