网络视频主持人研究三问  

Three Key Issues of the Research on Online Video Show Hosts

作　　者：李桃[1] 

机构地区：[1]中国社会科学院研究生院,北京102488

出　　处：《语言文字应用》2012年第3期59-66,共8页Applied Linguistics

摘　　要：一问网络视频主持人的界定,两个定义各有千秋。二问网络视频主持人使用网络语言问题,若认同其使用网络语言,则会遭到影响交流沟通、影响现代汉语纯洁性、忽略长远影响的质疑;若不认同其使用网络语言,则会遭到抹杀其网络特性、影响其与网民交流的质疑。三问对研究对象的选择,主要有研究对象不具代表性、复制传统媒体节目现象严重、主持人业务素养不达标的问题。The first issue concerns the definition of online video hosts.The two existing definitions have their strengths and weaknesses respectively.The second issue is related to the use of Internet language and loan words by online video hosts.The encouragement of Internet language in online video programs will be criticized in that the overuse of network language will affect verbal communication,and meanwhile jeopardize the purity of modern Chinese in the long term.The discouragement of network language will be challenged because of the denial of vibrant network language and its poses a threat to the communication with Internet users.The third issue has to do with the selection of hosts for investigation.Moreover,limited duration of each program,copying traditional media programs and the inadequate qualifications of hosts are three main predicaments for current online video programs.

关 键 词：网络视频主持人 问题 界定 网络语言 

分 类 号：G222.2[文化科学]