大众传播媚俗化倾向评析——以勒温“B=f(P·E)”为视角  

Lomments on the Tendency of Pandering To Low Tastes in Maww Communication ——A View at Lewins “B=f(P·E)” Angle

作　　者：田文生[1] 

机构地区：[1]厦门大学新闻传播系

出　　处：《新闻与传播研究》2000年第3期55-61,共7页Journalism & Communication

摘　　要：By way of introducing Lewins famous theory “B=f(P·E)” into the field of communication study, this paper intends to explore the fundamental reason for the vulgarism orienting communication through a brief analysis of individual wants and group influence. Finally, this paper also points out the side effect of such communication, then gives the solution in hope of bringing benefit to the human being.By way of introducing Lewins famous theory “B=f(P·E)” into the field of communication study, this paper intends to explore the fundamental reason for the vulgarism orienting communication through a brief analysis of individual wants and group influence. Finally, this paper also points out the side effect of such communication, then gives the solution in hope of bringing benefit to the human being.

关 键 词：大众传播 媚俗化倾向 评析 传播行为 

分 类 号：G206[文化科学—传播学]