论学术期刊的受众意识培养  

Audience awareness academic journals should have

作　　者：许莲华[1] 

机构地区：[1]广东外语外贸大学学报编辑部,广东广州510420

出　　处：《广州大学学报（社会科学版）》2012年第6期69-72,共4页Journal of Guangzhou University:Social Science Edition

摘　　要：从学术期刊的现状入手,对学术期刊受众状况的分析表明,目前学术期刊的受众意识普遍较为薄弱,应进一步强化受众意识。而强化受众意识的步骤则是了解受众、培养受众、留住受众。It is pointed out that current academic journals generally have weak audience consciousness. To strengthen it, efforts should be made to understand audience, cultivate audience and keep audience.

关 键 词：学术期刊 受众意识 现状 定位 

分 类 号：G237.5[文化科学]