专业市场品牌化研究——以义乌“中国小商品城”为例  

Research of Specialized Market Branding

作　　者：徐利新[1] 

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《江苏商论》2012年第7期14-17,共4页Jiangsu Commercial Forum

基　　金：国家自然科学基金项目(71173196)

摘　　要：专业市场品牌是专业市场发展进入高级阶段的必然产物,是中国传统专业市场转型和国际化过程中极其重要和关键的一步。首先界定了专业市场品牌的内涵并分析其作用机制,接着对其与专业市场和产业集群互动的机理进行了分析。并以义乌"中国小商品城"为案例,探讨了专业市场品牌的形成路径。最后提出了打造专业市场品牌的政策建议。Specialized Market brand is the inevitable product of Specialized Market development into the senior stage,it＇s the key step in the process of transformation and internationalization of China＇s traditional Specialized Market.First,defines the connotation of Specialized Market brand and analyzes it＇s impact mechanism,and then analyzes the interactive mechanism between Specialized Market brand with Specialized Market and industry cluster.And with YIWU ＂China Commodity City＂ as the example,discusses path of the formation of Specialized Market branding.Finally put forward to policy suggestions to build the Specialized Market Brand.

关 键 词：专业市场 专业市场品牌 竞争力 义乌“中国小商品城” 

分 类 号：F713[经济管理—产业经济]