基于商家联盟的商圈服务标准化建设  

Service Standardization Construction of Business Circle Based on Business Alliance

作　　者：杨清清[1] 黄文[1] 

机构地区：[1]重庆大学机械工程学院标准化研究室,重庆400040

出　　处：《标准科学》2012年第9期39-43,共5页Standard Science

摘　　要：我国现代化商圈的建设是保障城市消费供给,满足国民消费需求的必要手段。本文从商圈的服务标准化建设着眼,建立商圈的组织模式、管理模式、运作模式以及服务标准体系,以期通过科学的管理办法以及服务标准,向商圈消费者提供全方位、规范、统一并可持续改进的标准化服务。因此,研究基于商家联盟的商圈服务标准化建设具有重要的意义。China＇s modern circle construction is the guarantee of the urban consumer supply, meeting the demand of the national consumption.This paper focus on the service standardization construction of Business eircle,estabhsh organization, management, operation modes and service standard system of Business eircle,to provide comprehensive, normative, unitive and sustainable improvement of standarrlized service for Business circle consumers.Our modem Business circle construction is the necessary means of ensuring urban consumer supply and meeting the demand of the national consumption.thus,research of Business circle service standardization construction based on the business alliance has the vital significance.

关 键 词：商圈 服务标准化 商家联盟 模式 服务标准体系 

分 类 号：F727[经济管理—产业经济] F203