低俗节目的常规特征及收视心理——关于电视节目低俗化的公众访谈研究  

The General Characteristics and the Audiences’Psychology of Indecent Programs ——An Interview with the Public on the Program Indecency

作　　者：管成云[1] 

机构地区：[1]武汉大学新闻与传播学院

出　　处：《湖南师范大学社会科学学报》2012年第5期140-145,共6页Journal of Social Science of Hunan Normal University

基　　金：教育部新世纪人才项目"广播电视节目品质界定及优质节目保障模式研究";国家广电总局社科规划项目"电视节目低俗化治理"(GD09107)

摘　　要：在市场逻辑的支配下,广电媒体因过度追求收视率导致了节目愈来愈低俗化。但是由于低俗化的内涵和外延非常宽泛,很难对其准确界定,这使得电视节目低俗化治理充满了模糊性和不确定性。为了准确界定低俗化,减少低俗化治理中存在的模糊性和不确定性,通过公众访谈详细描绘了电视节目低俗化的常规特征及其收视心理,从内容特征和内在心理影响两个层面系统把握了节目低俗化的意涵,阐明了节目低俗化的实指对象及其管制重点。Dominated by the logic of market, broadcasters have been seeking excessively for the ratings, which results in program indecency. However, the connotation and denotation of indecency are too broad to be defined accurately, which makes the governance of television program indecency full of ambiguity and uncertainty. In order to define the conception of indecency accurately and reduce the ambiguity and uncertainty of indecent governance, by means of interviews with the public, this research specifically describes the general characteristics and the receivers＇ psychology, grasps the meaning of the program indecency from two levels of system in characteristics of content and inherent psychological impact, and clarifies the referential object and governance focus of program indecency.

关 键 词：低俗化 真实需要 虚假需要 

分 类 号：G222[文化科学]