红色旅游景区游客满意度及其影响因素研究  

The tourist satisfaction and its influencing factors of red tourism attractions

作　　者：焦世泰[1] 

机构地区：[1]百色学院经济与旅游管理系,广西百色533000

出　　处：《西北师范大学学报（自然科学版）》2012年第5期115-120,共6页Journal of Northwest Normal University(Natural Science)

基　　金：国家社会科学基金资助项目(12BFY127);广西哲学社会科学"十二五"规划项目(11CSH017);广西高等学校科研项目(201203YB169)

摘　　要：在回顾国内外游客满意度评价相关研究的基础上,从分析红色旅游景区游客满意度的影响因素入手,构建了一个评价红色旅游游客满意度的多层次指标体系,并利用因子分析法对指标体系进行定量分析,萃取出5个红色旅游景区游客满意度评价因子——景区教育性、景区体验性、景区魅力性、景区服务、景区环境,可以识别红色旅游景区存在的主要影响因素及其影响程度,从而有效地解决红色旅游景区规划开发、管理和营销方面的问题.The tourist satisfaction research on red tourism attractions at home and abroad is very weak. This paper investigates the fators of impacting tourists satisfication in red tourism attractions, and build a multi-level index system on red tourism satisfaction evaluation. The factor analysis method is used to analysize quantitatively these indicators, further, five satisfaction evaluation factors on red tourism attractions are extracted, that is area educational, scenic experience, the charm of the area, scenic service, scenic environment, so as to identify the main factors and their impact level of red tourism area, which can effectively address the development planning, management and marketing issues of red tourism scenic area.

关 键 词：红色旅游景区 游客满意度 影响因素 

分 类 号：F590.7[经济管理—旅游管理]