心理旅游产品开发探究  

Study on Psychological Tourism Products Development

作　　者：陈启新[1] 雷国营[1] 张耀武[1] 覃军 

机构地区：[1]三峡旅游职业技术学院,湖北宜昌443100 [2]宜昌市夷陵区东湖高级中学,湖北宜昌443100

出　　处：《十堰职业技术学院学报》2012年第4期53-56,共4页Journal of Shiyan Technical Institute

摘　　要：探索心理学在旅游产业中的应用新举措,将心理服务和旅游服务紧密融合,让游客既能在游山玩水中体验到美景带来的感官愉悦,又能感受到相应的心理服务带来的心灵成长,实现"快乐+成长"双重收获,以期推进旅游产业和心理服务共同发展,由此深入探究了一种具有广泛适用性的新的旅游产品——心理旅游的内涵及开发策略;提出了心理旅游产品组织实施的基本原则与策略;同时为创建和谐社会探索新途径。This paper explores new application of psychology in tourism industry to help visitors find more happiness both from closer touch to scenery and corresponding heart growth through close integration of psychological services and tourism services. The realization of ＂happiness and growth＂ will bring development not only in tourism industry but also in the psychological services. The widely used tourism products-psychological tourism is further studied to improve the tourism industry and psychological service, then this paper puts forward the basic principles and strategies to carry out psychological tourism products which explores new ways to create harmonious society.

关 键 词：心理服务 心理旅游 旅游产品 开发 

分 类 号：B846[哲学宗教—心理学] F590.7[经济管理—旅游管理]