电子商务社区化对网络逆向选择的影响问题研究  

Influence of Social E-Commerce on Network Adverse Selection

作　　者：刘存绪[1] 李凯[2] 

机构地区：[1]成都师范学院,成都611130 [2]四川师范大学经济与管理学院,成都610006

出　　处：《四川教育学院学报》2012年第8期31-35,共5页Journal of Sichuan College of Education

摘　　要：由于买卖双方信息的不对称,再加上网络交易的虚拟性,使得电子商务市场的逆向选择现象有恶化的趋势。同时,随着网络社区的巨大发展,电子商务和网络社区的融合成为了电子商务市场发展的方向之一。所以有必要探析这种融合对于电子商务市场逆向选择现象的影响。通过构建简单的网络逆向选择模型,从电子商务社区化后相关变化因素入手,从理论化的角度给出电子商务社区化对网络逆向选择的影响程度,并进一步讨论其后果。Because of the asymmetric information between buyers and sellers, coupled with the virtual nature of on-line transactions, adverse selection phenomenon is deteriorating in E -commerce market, meanwhile, with the develop- ment of the online community, the integration between E - commerce and online community has been the main direction of the E - commerce market. It is necessary to study the intluenee of the integration on network adverse selection. Through building a simple network model of adverse selection, this paper points out the impact of social E - commerce on network adverse selection from the factors related to changes in social E - commerce, and further discusses its consequences.

关 键 词：逆向选择 电子商务社区化 市场失灵 

分 类 号：F7[经济管理—产业经济]