健之佳与一心堂选址博弈分析  

Game Analysis of the Sites between Jianzhijia and Yixintang Pharmacies

作　　者：张利军[1] 王瑞新[1] 

机构地区：[1]红河学院商学院,云南蒙自661100

出　　处：《红河学院学报》2012年第4期42-43,共2页Journal of Honghe University

摘　　要：首先对云南省两大连锁零售药店的快速发展对社会经济所起的巨大作用进行了评述,然后基于博弈论的视角对这两家药店选址问题做出了分析,进而分析了帕累托最优的地址选择,这时两家药店应分别位于线性城市的四分之一与四分之三的地点.结论是:健之佳与一心堂这两大零售药店在对社会有贡献的同时,其经营点的选择对于社会来说不是最优的,建议政府相关部门对于两家零售药店的选址给出合理指导或干预.The article comments the great role. played.by the-two major chain retail pharmacies. to the rapiddevelopment of social and economic in Yunnan firstly, then beised on game -theory perspective making the analysis of these two pharmacies location problems, and then analyzes the Pareto optimal address selection, the pharmacy should be located in two linear one-fourth and three-quarters of the city＇s location. The conclusion is that, as these two retail pharmacies contribute to the society, the choice of its operating point is not optimal for the society, we suggested that the relevant government departments should give reasonable guidance or intervention of the site for the two retail pharmacies.

关 键 词：选址 博弈 收益 健之家 一心堂 

分 类 号：C752[社会学]