基于空间双边垄断的“农超对接”供应链合作机制研究  

Cooperation Mechanism of Alliance of Agriculture and Supermarkets:The Analysis Frame of Spatial Duopsony Model

作　　者：浦徐进 曹文彬 

机构地区：[1]江南大学商学院

出　　处：《管理学报》2012年第10期1543-1547,共5页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(70901034);教育部人文社会科学规划资助项目(09YJA630050)

摘　　要：目前,我国农户承担的高昂交易成本限制了"农超对接"供应链的进一步发展。超市协助农户降低交易成本应是高效率地维系供应链稳定运作的关键。基于此,应用空间双边垄断模型构建了Bertrand博弈模型,考虑现货市场的中间批发商对超市的影响,确定了超市协助农户降低交易成本的合作机制。The alliance of farmers and supermarkets is a business model of modern agriculture in which supermarkets are the carrier and platform. But the high transaction costs borne by farmers restrict the further development of the alliance of farmers and supermarkets. We point out that super-markets helping farmers to reduce transaction costs should be the key to maintain a stable and cooperative relation between the two sides. In this paper, we take the impact of the wholesalers on spot market into consideration and construct the Bertrand game model based on spatial duopsony model to give the optimal strategy of supermarkets helping famers to reduce transaction costs.

关 键 词：超市 农户 交易成本 空间双边垄断模型 BERTRAND博弈 

分 类 号：C93[经济管理—管理学] F360.4