南阳老年旅游市场开发的供求分析及可行性研究  

Supply-demand analysis and feasibility study on the development of Nanyang elderly tourism market

作　　者：史燕[1] 

机构地区：[1]南阳师范学院经济与管理学院,河南南阳473061

出　　处：《南阳师范学院学报》2012年第9期66-69,共4页Journal of Nanyang Normal University

摘　　要：从南阳实际情况入手,在对南阳老年旅游市场开发现状分析的基础上,通过政策机遇和需求优势两个方面来论证南阳开发老年旅游市场的可行性.目前,南阳老年旅游市场开发状态整体处于供需矛盾的尴尬境地,即旅游企业的供给和老年群体对旅游的需求对接度不够,南阳老年群体对旅游的需求仍处于潜在需求状态,老年需求得不到有效刺激,难以释放.解决这一问题的关键在于需要政府作为第三方介入,从整体规划、政策引导、制度保障三方面进行有效引导.This paper, starting from the actual situation in Nanyang, demonstrates the feasibility of the development of Nanyang elderly tourism market through the two aspects that the policy opportunities and needs of advantages based on the analysis of the development status on Nanyang elderly tourism market. Research shows that the sticking point of all problems is the link between supply and demand. The demand of Nanyang elderly for tourism is still in the potential state, has not been stimulated, and difficult to release. The key to solve this problem is in need of the government making effective guidance as the intervention of the third party from government leading, enterprises participating in and the necessary security.

关 键 词：南阳 老年群体 老年旅游市场 

分 类 号：F590.8[经济管理—旅游管理]