广州市女性美容心理动机研究  

Research on the female hairdressing motivation in Guangzhou

作　　者：黄艳苹[1] 李玲[2] 

机构地区：[1]广东工业大学心理健康教育与咨询中心,广东广州510006 [2]仲恺农业工程学院心理健康辅导中心

出　　处：《现代预防医学》2012年第18期4766-4768,4771,共4页Modern Preventive Medicine

摘　　要：目的了解当代女性美容心理动机。方法自编女性美容心理动机问卷,随机抽取300名女性进行调查。结果女性美容心理动机主要分为完美性动机、自卑与虚荣动机、从众与攀比动机以及目的性动机4种,4种动机中女性更倾向于完美性动机,最弱的是自卑与虚荣动机;年龄对女性动机有着显著影响(P﹤0.01),总的来说,低年龄组的4种动机水平较高,随着年龄增大而降低,并达到显著水平;已婚组与未婚组的从众与攀比心理动机差异有统计学意义(F=4.026,P﹤0.01),而且,已婚组在目的性动机因子上得分与未婚有男友组差异有统计学意义(F=2.356,P﹤0.05)。结论应该正确引导女性美容心理动机,矫正美容消费心理等。OBJECTIVE To know the motivation of the present age female hairdressing. METHODS A total of 300 females were investigated by serf-designed female hairdressing motivation questionnaire. RESULTS Female hairdressing motivation in- cluded perfect motivation, inferiority and peacockery motivation, conformity and compare motivation, and purposeful motiva- tion. Females were inclined to perfect and not to inferiority and peacockery. Age could prominent influence the female motivation （P〈 0.01）. In general, the young women＇s four motivations was higher than those old women; The married women＇s conformity and compare motivation were significantly lower than women who have not married （F = 4.026, P 〈 0.01 ）, and their purposeful motivation was significantly lower than that among unmarried women with boyfriend （F = 2.356, P 〈 0.05）. CONCLUSION It is necessary to correctly guide the female hairdressing motivation and adjust hairdressing consumed mind.

关 键 词：美容心理 动机 女性 

分 类 号：R395.6[哲学宗教—心理学]