海西背景下福建省体育旅游发展对策  

A Study on the Strategies of Promoting Sports Tourism in Fujian Province under the Development of the Western Taiwan Strait Economic Area

作　　者：黄衍存[1] 

机构地区：[1]福州大学体育部,福建福州350002

出　　处：《体育科学研究》2012年第4期1-4,共4页Sports Science Research

摘　　要：为了使体育旅游成为福建省经济发展新的增长点,运用文献资料法和逻辑分析方法,对海西建设背景下福建省开展体育旅游的情况进行了分析。结果表明:福建省体育旅游项目结构单一,开发的广度和深度不够;体育旅游品牌少,影响力弱;经济发展水平偏低,体育旅游竞争激烈。建议积极引进人才、资金和管理;推动体育旅游人才的培养;打造滨海体育旅游和生态体育旅游的特色品牌;发展赛事体育旅游;做好宣传营销工作。In order to make the sports tourism in Fujian province a new growth point of economic development, this paper lyses the development of sports tourism in Fujian province under the background of the construction of Western Taiwan Strait Economic Area with the aid of document researching and logical analysis. The result shows that： sports tourism in Fujian province is of simple structure, little breadth and depth. There are little brands of sports tourism and they are of weak influence. The economy of the area is underdeveloped while the competition among sports tourism brands is severe. This paper suggests an active introduction of talent, capital and management to promote personnel training and build featured brands of coastal sports tourism and ecological sports tourism, develop sports competition tourism and promote the publicity and marketing work.

关 键 词：海西 福建省 体育旅游 

分 类 号：G80-05[文化科学—运动人体科学]