林产品电子商务综合评价体系的构建  

Establishment of a synthesis evaluation system for forest products e-commerce

作　　者：肖默[1] 李建奇[1] 

机构地区：[1]中南林业科技大学商学院,湖南长沙410004

出　　处：《中南林业科技大学学报》2012年第7期141-145,共5页Journal of Central South University of Forestry & Technology

基　　金：湖南省科技厅软科学重点资助项目(2010zk2029);湖南省林业厅课题资助项目(湘财农指[2011]114号);中南林业科技大学校青年基金资助项目(2009049B)

摘　　要：以林产品的特点及林产品电子商务网站的不足为出发点,建立了一套包括3个一级指标和14个二级指标的林产品电子商务网站综合评价指标体系,利用用层次分析法确定指标体系中各指标的权重,以期对林产品电子商务网站的建设起到一定的帮助。结果表明:产品信息、信息集成、产品质量标准化度量3个指标权重之和占了总数的56%,林产品电子商务网站在建立时应该着重考虑这3个因素。According to the features of forest products and the defects of forest products e-commerce web site, a set of synthesis evaluation index system has been established, including 3 indexes of first class and 14 indexes of second class; the indexes＇ weight were calculated by using AHP, in the hope which will be a clear guide to similar e-commerce web site construction. The results show that the sum of three index weights of product information, information integration, standardization of product quality measurement accounted for 56% of the total, the forestry enterprises in the process of establishing e-commerce web sites should emphasize a consideration for these 3 factors.

关 键 词：林产品 电子商务 评价指标体系 

分 类 号：S79[农业科学—林木遗传育种]