中国“白酒金三角”的核心价值及其构建  

Research on the Core Value of China Liquor Golden Triangle and Its Construction

作　　者：雷蓉[1] 胡北明[1] 

机构地区：[1]四川理工学院经济管理学院,四川自贡643000

出　　处：《酿酒科技》2012年第9期17-21,共5页Liquor-Making Science & Technology

基　　金：四川省社科基金项目(SC11E010);川酒发展研究中心课题(CJYB10-09)

摘　　要：中国"白酒金三角"是川黔两省联合打造的白酒产业的区域品牌,其目标是要形成中国白酒的"波尔多"。深厚的文化积淀、独特的酿造工艺、优质的生态环境、强势的品牌集群共同构建了这个区域品牌的价值基础。进一步分析了中国"白酒金三角"区域品牌的核心价值及其构建对策,指出"爱国、创新、忧患、和谐的民族精神"应成为这个区域品牌的核心价值。China Liquor Golden Triangle is a regional brand in liquor-making industry supported by Sichuan and Guizhou. The goal is to develop the Bordeaux of Chinese liquor eventually. The profound cultural heritage, unique liquor-making technology, high-quality ecological environ- ment, and the cluster of famous liquor brands have laid strong base of brand value in this region. In this paper, the author analyzed the core value of China Liquor Golden Triangle and its construction measures and proposed that ＂patriotic, innovative, vigilant, and harmonious national spirit＂ should be the core values of China Liquor Golden Triangle.

关 键 词：白酒金三角 核心价值 民族精神 

分 类 号：F426.82[经济管理—产业经济]