中国白酒金三角旅游开发与中国白酒品牌国际影响力提升浅议  

Discussion on Tourism Development of Chinese Liquor-making Golden Triangle and Improving International Influence of Chinese Liquor Brands

作　　者：孟宝[1] 郭五林[1] 鲍燕[1] 

机构地区：[1]宜宾学院中国酒文化研究中心,四川宜宾644000

出　　处：《酿酒科技》2012年第9期125-128,共4页Liquor-Making Science & Technology

基　　金：四川省教育厅青年基金项目(11SB102)

摘　　要：旅游对文化的传播具有积极的影响。当前中国白酒亟待拓展国际市场,发展中国白酒金三角酒文化主题旅游对白酒品牌国际影响力的提升具有非常重要的意义。通过白酒金三角旅游发展达到提升白酒品牌国际影响力的目的,需要做好以下几个方面工作:借鉴国外成功经验、整合现有旅游资源、开发新的旅游体验项目、白酒金三角旅游意象形成和白酒行业形象塑造的融合、白酒发展人才战略的推进等。Tourism has positive effects on culture promotion. At present, Chinese liquor-making distilleries aim to open intemational market, thus tourism development of Chinese liquor-making golden triangle is of vital significance in improving international influence of Chinese liquor brands. Some useful advices were put forward as follows： learning from successful experience abroad, integrating the existed tourism resources, developing new tourism experience projects, building memorable tourism scenes and impressive liquor-making industry image, and advancing proper liquor-making talents strategies.

关 键 词：白酒金三角 旅游 白酒品牌 国际影响力 

分 类 号：F426.82[经济管理—产业经济]