重塑零售精神  

To Reshape Retail Spirit

作　　者：赵萍[1] 

机构地区：[1]中华人民共和国商务部国际贸易经济合作研究院,北京100710

出　　处：《北京工商大学学报（社会科学版）》2012年第4期8-11,43,共5页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

摘　　要：零售业作为流通业的重要组成部分,是连接生产与消费的重要桥梁和纽带。当前我国经济发展仍存在较多的不确定性,零售业面临较大的出口和投资双回落压力,但消费仍将处于较快增长区间,并将成为国民经济增长的第一拉动力,零售业也面临着重大机遇。目前我国零售业仍存在主营业务不明晰、自主经营能力较弱等问题,还无法承担起吸纳出口能力、扩大消费、拉动就业和带动经济增长的重任。根据零售业的定义和营销学对零售业的解析,零售精神包括自营的精神和服务消费者的精神两个重要的方面。因此,应通过引导零售企业做大主营业务,支持零售企业研发自有品牌,支持零售企业培养人才,鼓励大型零售企业创办商学院等方式,引导零售企业回归零售精神。As an important part in circulation industry, retail industry is the bridge and tie to link production and consump- tion. At present, there is much uncertainty in the development of China＇s economy. While the retail industry faces the pressure of relatively sharp decrease in both export and investment, the consumption is still at a relatively rapid growth interval and will be No. 1 pulling power in national economic growth, which makes retail industry face great opportunity. However, due to the prob- lems such as unclear main business, weak self-operation capability, etc. , China＇s retail industry cannot take the important task to absorb export ability, expand consumption, pull the employment and promote the economic growth. According to the definition of retail industry and the analytical explanation to retail industry in marketing, retail spirit includes self-operation spirit and ＂serving the consumers＂ spirit. Therefore, we should guide retail enterprises to do their main business to a large scale, support retail en- terprises to conduct R＆I） in self-owned brands, support retail enterprises to foster talents and encourage large retail enterprise to launch business school so that retail enterprises can be steered back to retail spirit.

关 键 词：零售精神 内外贸 贸易强国 

分 类 号：F713.32[经济管理—产业经济]