敦煌市体育旅游发展的SWOT分析  

SWOT Analysis of Sports Tourism Development in Dunhuang City

作　　者：郑向荣[1] 刘茂昌[1] 罗卫东[2] 

机构地区：[1]河西学院体育系,甘肃张掖734000 [2]西北师范大学体育学院,兰州730070

出　　处：《体育科技文献通报》2012年第11期12-13,20,共3页Bulletin of Sport Science & Technology

基　　金：甘肃省教育科研"十一五"规划项目(项目编号:GSBG(2009)GXG064)

摘　　要：为了延缓莫高窟文物的腐化速度,实现敦煌旅游业的可持续发展,全方位开发绿色的体育旅游业。笔者运用SWOT分析方法,全面而客观分析了敦煌市体育旅游发展的内部优势和劣势,以及外部环境所带来的机遇和存在威胁,得出结论,并提出若干对策与建议,为科学的发展提供理论依据。In order to reduce corrosion rate of the Mogaoku historical and realize sustainable development of heri - tage tourism of Dunhuang, the new green sports tourism should be developed. With SWOT analysis, a comprehen-sive and objective analysis is made on the opportunities and challenges brought by the interior advantages and dis-advantages and the exterior environment for the resource exploitation of sports tourism in Dunhuang. The conclu-sions are drawn, and measures and some suggestions are made. The main purpose is to provide a theoretical basis for the development of science.

关 键 词：敦煌 体育旅游 SWOT 

分 类 号：G80-05[文化科学—运动人体科学]