垄断竞争市场下情报竞争的博弈论分析  

Using game theory to analyze intelligence competition in the monopoly competitive market

作　　者：耿辉[1] 王雅戈[1,2] 戚炎君[2] 

机构地区：[1]常熟理工学院图书馆,江苏常熟215500 [2]苏州大学社会学院,苏州215000

出　　处：《农业图书情报学刊》2012年第9期12-16,共5页Journal of Library and Information Sciences in Agriculture

基　　金：国家社科基金重点项目"我国战略性新兴产业的信息资源保障体系与服务模式研究"(项目编号:11AZD082)

摘　　要：应用博弈论原理,分析了垄断竞争市场条件下情报竞争的重要性,讨论了面对不同对手企业开展竞争情报活动、反竞争情报活动和超竞争情报活动具体情况,开展竞争情报活动和反竞争情报活动可以获得短期的超额利润,但是由于企业更注重考虑竞争情报活动的成本,企业还需要找到合适的合作伙伴,开展超竞争情报活动以有效降低研发风险,实现互利共赢。最后以中国3G手机市场的品牌占有率状况的案例,进一步说明在垄断竞争市场下企业利用博弈论进行情报竞争的作用。This paper applies for the principle of game theory, analyzes the importance of intelligence competition in a monopolistic competition market condition, and discusses when facing different strategies from opponents, the enterprises take competitive intelligence activities, anti-competitive intelligence activities, and the ultra-competitive intelligence activities in the circumstance. Competitive intelligence and anti-competitive intelligence activities can make extra profit in a short term, but the enterprises must consider the cost .The enterprises also need to find corporate compa- nies, taking the ultra-competitive intelligence activities to reduce the risk of research and development and have mutual benefit and win-win. At last, we make the percentage of occupancy about 3G mobile phone band in China for an example, explaining the effecting about apply game theory for intelligence competition in the monopolistic competition market.

关 键 词：垄断竞争市场 情报竞争 博弈论 

分 类 号：F224.32[经济管理—国民经济] G354.2[文化科学—情报学]