服务外包理论下我国体育公共产品供给模式研究  

Supply Model of Sport Public Goods Based on Outsourcing Theory

作　　者：张梅[1] 

机构地区：[1]南开大学体育部,天津300071

出　　处：《体育与科学》2012年第5期20-22,26,共4页Sports & Science

摘　　要：采用文献资料法,从服务外包理论视角下分析我国体育公共产品供给模式。主要结论:体育服务以混合商品为主,同时具有私有产品与公共产品的特性。体育作为一种公共资产,除了拥有经济价值外,还内含、蕴藏或提供文化价值。政府应该做好政策"规划者",而不是"执行者":将政策规划与执行者的角色分开,在执行部门引入竞争、契约、价格等市场要素,而由相关部门(公、私、第三部门)发挥其适当的功能生产体育公共服务,以提高执行效率。从而形成体育公共服务管理上的"以市场为基础的管理途径",也就是以"组织最佳利益"为基础的"部门竞合互动模式"。Literature was reviewed to analyze supply model of sport public goods based on out- sourcing theory. Conclusions were that： Sport Services, mainly mixed goods, has private prod- ucts and product features. Sport was not only a public asset, in addition to economic value, but also contains cultural values. Government should be the policy ＂planners＂ and not the ＂execution- er＂ ： the role of policy planning and implementation was separate element in the executive of the introduction of competition, contract, prices and other market, by different sectors （ public and private, the third departments） playing its proper function in the production of sport public serv- ice, in order to improve the efficiency of the implementation. Thus the formation of the sport public service management ＂market--based management approach ＂ , that is the competition and cooperation model based on the best interests of the organization.

关 键 词：体育公共产品 服务外包 供给模式 竞合互动 

分 类 号：G80-05[文化科学—运动人体科学]