广州城市品牌形象构建初探  

Exploration on Building Guangzhou City Brand Image

作　　者：杨静[1] 

机构地区：[1]华南理工大学设计学院,广州510640

出　　处：《价值工程》2012年第29期283-285,共3页Value Engineering

基　　金：2011年度华南理工大学中央高校基本科研基金<广州城市品牌形象设计研究>;项目编号:2011SM011

摘　　要：城市品牌形象的营造对城市持续发展、增强竞争力的作用日益彰显。本文分别从自然景观文化、人文景观文化和城市社会文化角度深入分析了广州城市品牌形象设计的构成要素,提出了广州城市品牌形象的具体定位与表达,并为广州城市品牌形象的构建与塑造提出了建设性意见。The role of building urban brand image for urban sustainable development and enhancing the competitiveness is increasingly apparent. In this paper, component elements of Guangzhou city brand image design were analyzed form the perspective of natural landscape culture, cultural landscape culture and urban social culture, specific positioning and expression of Guangzhou city brand image were proposed, and constructive suggestions on building and shaping Guangzhou city brand image were put forward.

关 键 词：城市 品牌形象 广州 文化 

分 类 号：TU984.2[建筑科学—城市规划与设计]