中原城市群大学生体育消费现状调查研究  

Investigation And Research On The Sports Consumption Of University Students In Central Plains Urban Agglomeration

作　　者：魏剑波[1] 任海娟[1] 

机构地区：[1]郑州大学西亚斯国际学院体育学院,河南新郑451150

出　　处：《安徽体育科技》2012年第4期81-83,共3页Journal of Anhui Sports Science

摘　　要：运用问卷调查、文献资料和数理统计等方法,对中原城市群大学生的体育消费观念、消费结构、消费水平、消费动机以及制约因素等现状进行调查。结果表明:制约中原城市群大学生体育消费的因素主要是经济能力有限,缺乏体育场(馆)设施,学习任务重等,并针对这些现状提出一系列切实可行的建议,以求对全国大学生体育消费现状研究起到抛砖引玉的作用。Using the methods of research techniques, literature material and mathematical statistic and so on, this paper made an investigation of present situation of the Central Plains Urban agglomeration university student＇s sports expense idea, the consumption pattern, the consumption level, the consumer motivation as well as restrict factors. The result indicated that the factor which restricts their sports expends is mainly the e- conomic capacity is limited, lacks the facilities of the stadium heavily （hall）, the ~study duty and so on, and put forward a series of practical and feasible proposals, try to research on the situation of sports consumption for university students.

关 键 词：大学生 体育消费 消费动机 消费结构 

分 类 号：G807.4[文化科学—体育训练]