网络传播话语中的多模态连贯叙事  

Multimodal Narrative Coherence in Internet Communication Discourses

作　　者：梁国杰[1] 

机构地区：[1]聊城大学外语教育学院,山东聊城252000

出　　处：《新疆职业大学学报》2012年第4期35-37,共3页Journal of Xinjiang Vocational University

基　　金：山东省艺术科学重点课题(2011274);山东省教育科学"十二五"规划课题(2011GG055)

摘　　要：多模态性是网络传播话语的一个突出特征,对网络叙事话语的连贯性具有积极的建构作用。在网络传播话语叙事中,线性文本话语和图像式话语相互协同,相辅相成。通过建立多种符号模态之间或隐或显的相互联系,网络传播话语得以形成意义连贯的叙事整体,以多模态协同配合的方式有效提升其叙事效果,从而实现高效的传受交际。Muhimodality is a remarkable feature of lnternet communication discourse. It plays an active role in the construction of coherence in Internet narrative discourse, in which linear textual discourse and graphic discourse collaborate with and supplement to each other. Through building implicit or explicit interrelations between different semiotic modalities, the global coherence of narrative meaning in Interact communication discourse could be constructed. The muhiraodal collaboration and coordination contribute to enhance the narrative effects and thus to realize efficient addresseraddressee communication.

关 键 词：网络传播 多模态话语 连贯叙事 

分 类 号：H030[语言文字—语言学]