中药材种植农户参与订单合同的销售行为分析  

Contract Selling Behavior of Chinese Traditional Medicinal Material Growers

作　　者：王艳花[1] 李京芮[1] 闫伟华[1] 李林茜[1] 

机构地区：[1]西北农林科技大学,陕西杨凌712100

出　　处：《贵州农业科学》2012年第9期236-239,共4页Guizhou Agricultural Sciences

基　　金：西北农林科技大学人文社科专项"气候变化对主要作物产量的影响机理研究"(2011RWZX03-1)

摘　　要：为了促进订单合同销售模式在中药材销售渠道中的有效实施,提高市场流通效率,降低农户交易成本,以陕南商洛市、安康市5个县256个中药材种植农户为调查样本,运用二元逻辑回归模型对农户参与订单合同销售行为的影响因素进行分析。结果表明,农户市场风险承担程度、中药材种植面积、收购商信誉等因素与其选择订单合同销售方式成正相关,而市场价格波动程度越大,农户越不愿意选择订单合同销售中药材。In order to implement contract selling mode effectively, reduce transaction cost and improve market efficiency. By using binary logistic regression analysis, the author investigated 256 Chinese traditional medicine materials （CTMM） growers at five counties in south of Shaanxi rural areas and tried to find the factors influencing growers＇ selling behavior. The results show that growers are very sensitive to market risk, CTMM planting areas, buyers＇ credibility and market price fluctuation when they draw ordering contract with buyers.

关 键 词：中药材 订单合同 LOGISTIC模型 销售行为 销售方式 价格波动 

分 类 号：S-05[农业科学]