略论新世纪客家文化与经济创新  

On Knowledge Economics and the way for the Innovation of Marketing in China

作　　者：伍德凤[1] 王国欣[1] 

机构地区：[1]嘉应大学财经系,广东梅州514015

出　　处：《嘉应大学学报》2000年第1期106-108,共3页Journal of Jiaying University

摘　　要：作者力图从典型史料分析中 ,探讨客家文化与经济结缘互动的内在规律性 ;又从总结有特色的文化中 。On the basis of deep-going investigation on markets,the authors try to use the principles of the combination of knowledge economics with marketing to summarize the marketing practical experience of China over the past twenty years,putting emphasis on expounding the challenge and opportunity caused by knowledge economics in China during the changing period from the 20th century to the 21st century.

关 键 词：客家文化 经济创新 21世纪 农耕文化 

分 类 号：K892.4[历史地理—民俗学] F12[历史地理—历史学]