“潮味”图书策划浅探  

A plan for the publication of books in relation with Chaozhou-Shantou area

作　　者：庄少明[1] 

机构地区：[1]汕头大学出版社,广东汕头515063

出　　处：《汕头大学学报（人文社会科学版）》2000年第3期89-93,共5页Journal of Shantou University(Humanities and Social Sciences Edition)

摘　　要：在图书出版市场竞争日益激烈的今天，发挥自身优势，策划特色品牌图书是出版社参与竞争、谋求发展的关键。本文就潮汕地方题材图书的出版价值及其策划、开发进行分析、探讨，以期促进“潮”味图书的出版，形成特色品牌，弘扬潮汕文化。At a time when market competition in the books publication is getting keener and keener, the key to entrance into competition for further development is how to give full play to one's own advantages and how to plan for the publication of books with a distinctive brand. In this paper is made an analytic investigation into the plan for the development of books with local flavor of Chaozhou-Shautou so as to promote the publication of books with flavor characteristic of Chaozhou-Shantou, to form a distinctive brand, and to Carry forward Chaozhou-Shantou culture.

关 键 词：策划 特色品牌图书 品牌开发 潮汕地方题材图书 

分 类 号：G239.276.5[文化科学] G124