新媒体环境下高校形象建设探析  

Analysis of Image Construction Under New Media Environment

作　　者：孙波[1] 杨延生[1] 曹玉洁[1] 

机构地区：[1]青岛理工大学,山东青岛266033

出　　处：《职业时空》2012年第8期8-11,共4页Career Horizon

基　　金：山东省教育厅思想政治教育专项课题"新媒体与高校形象建设研究"研究成果

摘　　要：新媒体的产生、发展和壮大催生了大众传媒的深刻变革,创造了高校形象建设的全新范式。面对蓬勃兴起的新媒体及其带来的机遇和挑战,我们应保持清醒认识,主动作为,采取有效措施,扬长避短,趋利避害,不断提升高校形象建设的针对性和实效性,为高校的事业发展创造良好环境。New media＇s production, the development and expansion of the mass media has the profound changes, and create a new paradigm of the image of the university in construction. Facing the new media and its flourishing with opportunities and challenges, we should keep clear recognition, the initiative as, take effective measures to foster strengths and circumvent weaknesses, the disadvantages, and continuously enhance university image construction pointedly, for college career development to create a good environment.

关 键 词：新媒体 高校形象建设 创新 

分 类 号：G206.2[文化科学—传播学]