基于两型社区构建的物业服务创新产品消费行为研究  

A Study on the Consumptive Behavior of Innovative Property Services Products-Based on the Construction of Two-orientated Community

作　　者：缪悦[1,2] 刘耘[2] 

机构地区：[1]中南大学商学院,湖南长沙410083 [2]长沙学院,湖南长沙410003

出　　处：《湖南科技大学学报（社会科学版）》2012年第5期75-79,共5页Journal of Hunan University of Science and Technology(Social Science Edition)

基　　金：国家社会科学基金项目(10BJY043);湖南省哲学社会科学基金基地委托项目;湖南省教育科学"十二五"规划2011年度一般课题;项目编号(XJK011CGD013);湖南省教育厅科研课题(10C0431)

摘　　要：建设两型社区不仅需要社区组织、物业公司的努力,也需要小区业主的积极配合。为了解住宅小区业主对两型社会及两型社区的认知程度,分析两型社区认知与业主物业服务创新产品消费意愿之间的关系,考察个人特质对业主物业服务创新产品认知倾向的影响,本研究对住宅小区业主基于两型社区构建的物业服务创新产品消费行为进行了实地调研。研究结果表明:目前多数业主对两型社区建设普遍持赞同意见,同时也具有一定的相关消费意识,但针对不同的物业服务创新产品,不同的业主认可程度及消费意愿存在较大差异。Community is the basic unit of the society. The construction of community calls for not only effort by community organizations and property company, but also the owners＂ active cooperation in order to understand the owners＇awareness to two - orientated society and the two - orientated community , analyze the relationship between the cognition of two - orientated community and consumptive willingness of innovative property services products, inspect the effect of owners＂ personal traits on the cognition of innovative property services products, the author makes an on - the - spot survey of owners＂ consumptive willingness of innovative property services products which based on two orientated community＂ construction. The result indicate that most owners are agree with the construction of two - orientated community, and they have certain awareness at present. But to different products, they have greater differences in cognition and consumptive willingness.

关 键 词：物业服务创新 两型社区 消费意愿 认知倾向 

分 类 号：F293.347[经济管理—国民经济]