自媒体时期高校电视台发展思考  

The Onsideration on the Development Path of University Channel in We-media Age

作　　者：张玥[1] 

机构地区：[1]长安大学文学艺术与传播学院,陕西西安710064

出　　处：《中国有线电视》2012年第9期1079-1081,共3页China Digital Cable TV

摘　　要：探讨在自媒体时代下以学历高、认知度高的大学生为受众的高校电视台面临的传播危机与机遇,以及如何通过技术手段,在高校广播电视栏目中融入自媒体移动门户平台终端,以完善高校电视台与大学生受众之间的互动栏目设计,实现高校内信息即时共享、交互传播,建立高校外舆论宣传导向的传播平台。This paper investigates the transmission crisis and challenges of the university channels whose main audience are high academic qualification students with high recognition in the background of We-media age. It also discusses how to utilize the technical means to integrate We-media mobile platform terminal into university radio and TV channels. Finally, the interactive program design, instant information sharing and interactive transmission between students and the channel can be realized. Moreover, a propaganda-oriented transmission platform outside campus can be established.

关 键 词：自媒体 高等学校 有线电视台 

分 类 号：TN948[电子电信—信号与信息处理]