基于网络视角的农产品营销策略  

Marketing Strategies of Agricultural Products from the Prospective of Network

作　　者：李明骞[1] 陈爱兰[1] 

机构地区：[1]三明学院经济管理学院,福建三明365004

出　　处：《三明学院学报》2012年第5期14-18,共5页Journal of Sanming University

基　　金：三明学院科研基金项目(YSXK06050)

摘　　要：伴随网络和通讯技术的快速发展,网络经济方兴未艾,网络营销逐渐进入人们的视野,并推动了农产品网络营销的发展。福建省三明市以其得天独厚的自然条件,农产品产业发展态势良好,但受限于传统的营销模式,未能走出一条农业产业化新路子。三明市必须适应市场变化,及时转变传统营销模式,大力推进农产品网络营销,并从加快农村信息化建设、建立农产品标准化体系、完善农产品物流系统和提升务农人员的整体素质等方面推进农产品网络营销。Accompanied by the rapid development of network and communication technologies, network economy is in the ascendant, and network marketing is also gradually enter people＇s vision, which are promoting the development of the network marketing of agricultural products. The developing status of agricultural industry in Sanming city of Fujian province is favorable because of its unique natural conditions. However, it is limited by the traditional marketing model and has not founded a new way of agricultural industrialization. Sanming must adapt to market changes, timely change the traditional marketing mode, push forward the network marketing of agricultural products vigorously. In order to promote the network marketing of agricultural products, Sanming must speed up the rural informatization construction, build the agricultural product standardization system, perfect the agricultural products logistics system and improve farm workers＇ overall quality and so on.

关 键 词：农产品 网络经济 网络营销 农业信息化 

分 类 号：F724.6[经济管理—产业经济]