从“国家一元论”到多元治理框架的构建:中国传媒治理结构改革的路径、逻辑及其转型取向分析  

An Analysis of The Path,Logic and Changing Approach of the Reform on the Chinese Media Management Constriction

作　　者：殷琦[1] 

机构地区：[1]厦门大学新闻传播学院

出　　处：《新闻与传播研究》2012年第4期46-52,109,共7页Journalism & Communication

基　　金：作者主持的教育部人文社会科学研究青年基金项目"制播分离背景下中国广播电视机构治理模式创新研究"阶段性成果;项目号12YJC860051

摘　　要：本文通过展现体制转轨过程中,中国传媒治理结构由行政型治理结构向经济型治理结构的演进过程,指出其治理逻辑经历着从"国家一元论"向"国家-市场"二元逻辑的转变。在此基础上,本文认为,虽然"国家-市场"二元逻辑是对"国家一元论"的超越,但它仍然呈现出有效传媒治理结构构建时的乏力。于是,当前传媒治理结构改革既依赖于追求恰当地运用行政管理机制对经济型治理失灵的脉冲效应和"相机治理",更为重要的是要解决在自主权不断获得情况下制衡与监督机制的建立与完善的问题,由此,将"社会"引入传媒治理结构之中,从而构建起的"国家-市场-社会"多元治理逻辑框架将成为传媒治理结构转型的重要取向。By showing the transition of Chinese media from the administrative governance to the economic governance in the process of institutional transition,this paper points out that the governance logic has been undergoing a transformation from the monism of state to the bilateral logic of state-market.Based on this,the paper considers that although bilateral logic of state-market is beyond the monism of state,it is still showing a weak effective media organizations governance model.Thus,the current governance reform of the media organizations both rely on the pursuit of the pulse effect and contingent governance of the administrative mechanisms for economic governance failure, and the establishment of the supervision and adversary system when media organizations has been gaining more rights.So,bringing the ' society' into media organizations governance and construction of the 'state-market-society' pluralistic governance logical framework will be the orientation of governance transformation of the media organizations.

关 键 词：中国传媒 多元治理 结构改革 结构转型 元逻辑 国家 传媒治理结构 一元论 

分 类 号：G206[文化科学—传播学]