我国体育产业与旅游产业互动融合模式分析  

Analysis on the Integration Mode of Sports Industry and Tourism in China

作　　者：雷波[1] 

机构地区：[1]南阳师范学院体育学院,河南南阳473061

出　　处：《北京体育大学学报》2012年第9期40-44,共5页Journal of Beijing Sport University

基　　金：河南省哲学社会科学规划项目(项目编号:2009BTY004)

摘　　要：从市场需求、资源共享、关联互补、科技进步和发展趋势五个方面分析了体育产业与旅游产业融合的基本条件,探讨了两大产业融合发展的三种模式及差异。渗透型融合层次较浅,没有改变两大产业的原有形态;而重组型和延伸型融合不仅丰富了两大产业的产业内涵,而且实现了业态创新,催生出一批兼具体育和旅游双重性质的体育旅游新业态。两大产业的融合发展不仅保留了因产业差异而形成的引力,而且消除了产业差异而造成的斥力,促进了两大产业优化发展。This paper analyzes the basic characteristics of amalgamation of sports industry and tourism from the following levels： market demand,resource sharing,industry association complementary,innovation of science and technology and development trend and also investigates three modes of industrial convengence and development between sports industry and tourism and the differences between them.The inter-pervasion convengence between sports and tourism is relatively shallow and doesn＇t change the intrinsic industrial pattern of them.The patterns of the recombined convengence and the outspread convengence not only enriches industrial content of both sports and tourism but also expedites innovation in industrial pattern,and has given birth to a pack of new patterns of sports tourism which include the attributes of sports and tourism.The convengence preserves the attraction and removes the repulsion from the industrial difference between sports industry and tourism,which makes sports industry and tourism industry optimized.

关 键 词：体育产业 旅游产业 产业融合 融合模式 

分 类 号：G80-05[文化科学—运动人体科学]