地方性中心城市大型连锁超市区位选择的微观机制研究——以衡阳市香江百货连锁超市为例  

Micro-mechanism Study on Location Choice of Large Supermarket Chain in Regional Central Cities:A Case of Xiangjiang Supermarket Chain in Hengyang City

作　　者：李伯华[1] 陈佳[1] 刘沛林[1,2] 

机构地区：[1]衡阳师范学院资源环境与旅游管理系,湖南衡阳421008 [2]北京大学城市与环境学院,北京100871

出　　处：《地域研究与开发》2012年第5期61-66,共6页Areal Research and Development

基　　金：国家自然科学基金项目(41101163);教育部人文社会科学一般项目(10YJCZH067);湖南省自然科学基金联合项目(10JJ6063);湖南省社会科学基金项目(2010YBB031);湖南省高校科技创新团队支持计划

摘　　要：利用2010年衡阳市4个区550份问卷调查和实地考察结果,根据大型连锁超市微观区位的客观规律,分析了衡阳市香江百货7家连锁分店的空间结构和区位特征,认为大型连锁超市区位选择是消费者购物偏好、区位因素以及商区环境3种区位指向共同作用的必然结果,并利用调研数据和消费引力模型对7家连锁超市的区位选址进行了实证分析和评价。最后,针对地方性中心城市大型连锁超市区位选择中的一般规律和不和谐趋势,从多角度探讨了大型连锁超市区位选择的若干对策,为政府制定城市发展规划和企业合理布局超市网点提供借鉴。Using the results of questionnaire survey and on-the-spot investigation, according to objective laws of mirco location choice of large supermarket chain, this article analysis the space structure and location feature of 7 chain stores of Xiangjiang supermarket. The results show that location choice of large supermarket chain is the in- evitable outcome of consumers＇ shopping preferences, location factors and business district environment. Then take empirical analysis and evaluation on the 7 chain stores location choice by research data and consumption-gravity model. At last, this paper discusses the countermeasures to large supermarket chains＇ location choice from the dif- ferent points to provide reference for government making urban development planning and enterprises layouting su- permarkets outlets rationally.

关 键 词：连锁超市 区位选择 微观机制 衡阳市 

分 类 号：F712.9[经济管理—产业经济]