乌镇旅游发展模式解析  

Research on Mode of Wuzhen Tourism Development

作　　者：郑世卿[1] 王大悟[1] 

机构地区：[1]上海社会科学院旅游研究中心,上海200020

出　　处：《地域研究与开发》2012年第5期85-88,94,共5页Areal Research and Development

基　　金：上海社会科学院博士科研启动基金项目(10BSKT02)

摘　　要：我国古镇旅游在快速发展的同时也在开发和经营中遇到了诸多问题,乌镇二期则走出了一条创新发展的路径,实现了古镇旅游的提升和转型。在分析古镇旅游发展模式的基础上,从产权、产品、经营和社区参与度4个维度上系统地解析了乌镇旅游发展模式,并针对目前古镇旅游发展中所产生的问题提出了今后的发展方向和建议,为其他古镇的合理开发、发展模式创新和可持续发展提供借鉴。With the rapid tourism development China＇ s ancient town also encountered many problems in the development and management. Wuzhen（ Ⅱ ） walked out an innovation route and realized the upgrade and transfor- mation of ancient town tourism. The study analyzes and sorts the experience of Wuzhen development and summarize Wuzhen mode from property right structure, product, operation and management mode and community participation dimensions, and proposes future development direction and suggestion for ancient town tourism development aiming at the current problems . Wuzhen mode provides a valuable reference for the reasonable development, development mode innovation and sustainable development of China＇ s other historic towns.

关 键 词：古镇旅游 发展模式 乌镇 

分 类 号：F592.3[经济管理—旅游管理]