城市居民可持续消费行为的影响因素  

Influencing factors on urban residents' sustainable consumption behavior

作　　者：董学兵[1] 杨智[2] 李盈[2] 

机构地区：[1]华中科技大学管理学院 [2]湖南大学工商管理学院

出　　处：《城市问题》2012年第10期55-61,共7页Urban Problems

基　　金：湖南省软科学研究计划项目(2008ZK3182)

摘　　要：城市居民可持续消费行为的实施关乎着国家可持续发展战略。在对可持续消费行为进行维度划分的基础上,对城市居民可持续消费行为的主要影响因素进行了分析,并揭示了其内在机制。通过选取五个城市的居民为样本,获取数据检验研究假设,实证研究结果表明,可持续消费行为包括环保选购、重复使用和循环利用三个方面,各影响因素对可持续消费行为具有较强的解释力,随着解释力的增强,城市居民的可持续消费行为水平也在提升。生态价值观直接影响各类别可持续消费行为,年龄直接影响重复使用行为,环境态度和个人规范直接影响循环利用行为和整体可持续消费行为,生态价值观通过环境态度和个人规范间接影响整体可持续消费行为。The city residents＇ sustainable consumption behavior is important to the national sustainable development strategy. Based on the division of sustainable consumption be- haviors, the main influential factors of urban residents＇ sustain- able consumption behavior are analyzed, and the internal mecha- nisms are revealed. By selecting residents of six cities as sam- ples, data are obtained to test the hypotheses. The empirical re- suits show that the sustainable consumption behavior is consisted of revaluating, reusing and recycling. These influential factors account for the sustainable consumption behavior strongly. Eco- logical values have direct impacts on various categories of sus- tainable consumer behavior, age has direct impacts on reuse be- havior, and that, environmental attitudes and personal norms in- directly affect the overall sustainable consumption behavior.

关 键 词：可持续消费行为 影响因素 内在机制 

分 类 号：F290[经济管理—国民经济]