以现代文化为引领 彰显医院视觉文化影响力  

Highlighting the Culture Influence of Hospital Led by Modern Culture

作　　者：蒋冬梅[1] 李建农[1] 

机构地区：[1]新疆医科大学第一附属医院

出　　处：《医院管理论坛》2012年第10期32-34,共3页Hospital Management Forum

基　　金：科研专项基金:项目编号:2010GL06

摘　　要：在医院的各类文化中,视觉文化发挥着越来越重要的作用。一切适应时代的现代医院,越来越依赖于视觉文化树其形象,扬其大名,扩其影响。本文结合新疆医科大学第一附属医院视觉文化建设成果及其所受之启发,提出现代医院视觉文化应从何处着手并发挥其作用的四点想法,从思想内容、表现形式、空间利用、多层展示等方面加以阐释,以对视觉文化的应用者有所启发。Visual culture is playing a more and more important role among varied forms of hospital culture. Many hospitals keeping pace with time are using visual culture to gain its reputation and extend its influence. Based on the achievement of visual culture in the First Hospital of Xinjiang Medical University, this article discusses the point for visual culture to cut in to make a difference and comes up with four highlights, covering the contents, forms, space and multi-level display of visual culture, providing reference for those who may use visual culture.

关 键 词：医院 文化 视觉文化 

分 类 号：R197.5[医药卫生—卫生事业管理]