关于国内品牌服装价格乱象的思考  

Thoughts on the Prices Mess of Domestic Brand Clothing

作　　者：李庚[1] 

机构地区：[1]广西经济管理干部学院,广西南宁530007

出　　处：《价格月刊》2012年第9期44-46,共3页

摘　　要：在市场竞争中,服装企业除了要提高产品质量,选择合理的分销渠道,还要制定合理的价格。在分析当前市场服装定价畸形等乱象的基础上,提出服装定价应随"市"而变,顺应消费者的需求变化,才能在激烈的市场竞争中立于不败之地。To win the market competition,it＇s important for the clothing enterprises to improve product quality,select the reasonable distribution channels,and set up reasonable prices.On the basis of analyzing current prices mess in clothing market,this paper proposes flexible pricing strategy of responding to market and meeting the changing needs of consumers,leading to winning fierce market competition.

关 键 词：定价 服装 思路 

分 类 号：F726[经济管理—产业经济]