21世纪河南省文化资源的国际传播现状与对策  

On the International Dissemination of Cultural Resources in Henan Province in the 21st Century

作　　者：秦法跃[1] 

机构地区：[1]河南师范大学文学院,河南新乡453007

出　　处：《商丘师范学院学报》2012年第10期75-78,共4页Journal of Shangqiu Normal University

基　　金：河南省软科学研究项目"中原地域品牌文化传播策略研究"(编号:112400440105);河南省教育厅人文社科规划项目"地域文化与汉语国际推广研究"(编号:2011-QN-255)

摘　　要：21世纪河南省文化资源对外传播的范围比以前有了显著提高,但也存在着一些问题,如宣传途径单一、缺乏国际运作经验和忽视文化资源精神内涵等。在文化资源对外传播过程中,可以采取举办"中国文化之都"大型会展、培养高素质的对外经纪人等措施;文化企业则应注重文化内涵的挖掘。The international dissemination of cultural resources in Henan province in the 21st century is improved greatly.However,there exist some problems in the international dissemination,such as the simple propaganda methods,the lack of international operational experience,the neglect of the spiritual connotation in cultural resources and so on.During this period of the international dissemination of cultural resources,it is suggested that a large-scale exhibition named The Capital of Chinese Culture be held,more high-quality brokers who are good at international business are trained,and more attention be given to the cultural connotation in the cultural entreprises.

关 键 词：文化资源 国际传播 文化产业 国际运作 文化内涵 

分 类 号：G124[文化科学] G206