基于互联网平台的农产品农宅对接模式探讨——以北菜园产销专业合作社为例  

Farm-to-House Mode of Agricultural Product Marketing Based on Network——A Case Study on the Northern Vegetable Garden Co-Operative

作　　者：王利荣[1] 

机构地区：[1]南通大学商学院,南通226019

出　　处：《南通纺织职业技术学院学报》2012年第3期43-46,共4页Journal of Nantong Textile Vocational Technology college

基　　金：南通市社科基金项目(编号2011BNT0017)

摘　　要：以合作社方式借助互联网平台实现农宅对接,是解决近年来出现的农产品"卖贱买贵"现象以及增加农民收入的有效途径。这一模式实现的关键是要控制好农产品的质量和冷鲜物流配送问题。北菜园合作社的农产品质量管理体系以及智能冷鲜柜的配送方式为农宅对接提供了经验,对于农业电子商务的发展具有重要的现实意义。To implement farm-to-house agricultural product marketing in the form of co-operatives based on Network can solve the recently-arising problem of ＂selling cheap and buying dear＂ in the market,and help improve the income of farmers as well.The key to implement the mode is to manage the quality of products and the logistic distribution of the fresh and the chilled.A case study on the Northern Vegetable Garden in terms of its product quality management system and the distribution with intelligent fresh cold tanks provides references for the implementation of farm-to-house mode and is of practical value to the development of E-commerce of agriculture in China.

关 键 词：农产品 网络直销 农宅对接 北菜园合作社 

分 类 号：F324.6[经济管理—产业经济]