山东省菏泽市蔬菜品牌建设现状与对策  

Present Situation of Vegetable Brand Construction and Countermeasures in Heze City of Shandong Province

作　　者：高晓玲[1] 

机构地区：[1]菏泽学院资源与环境系,山东菏泽274000

出　　处：《园艺与种苗》2012年第9期9-10,14,共3页Horticulture & Seed

基　　金：山东省社会科学规划研究项目(10CJGJ38)

摘　　要：菏泽市是山东省的农业大市,其蔬菜生产对于增加当地农民收入和发展农村经济具有重大意义,发展山东菏泽市蔬菜产业需要加强品牌建设。结合山东省菏泽市蔬菜品牌建设的现状以及存在的问题,提出了转变蔬菜产业发展方式、推广品牌知名度、提高科技支撑、培养和提高菜农品牌意识等对策。Heze is the big agricultural city in the Shandong Province, the vegetable production has a great signifycance to increase the income of local farmers and the development of rural economic.The development of vegetable industry needs to strengthen the brand construction in Heze City. Combined with the present and the existing problems of vegetable brand construction in Heze City, the countermeasures were put forward, including changing vegetable industry development modes, promoting brand awareness, enhancing the support of science and technology, culturing and improving vegetable brand consciousness of the vegetable growers and so on.

关 键 词：菏泽市 蔬菜品牌 对策 

分 类 号：S141[农业科学—肥料学]