农村女性旅游行为探析——基于对江西省80个村庄调查数据的分析  

A Study on Behavior of Female Tourism at Rural Area--based on the Investigation in 80 Villages of Jiangxi Province

作　　者：徐彩球[1] 

机构地区：[1]上饶师范学院,江西上饶334001

出　　处：《中国农学通报》2012年第26期164-167,共4页Chinese Agricultural Science Bulletin

基　　金：江西省高校人文社会科学研究项目(2010JC1036)成果之一;江西省旅游管理省级特色专业建设项目研究成果之一

摘　　要：运用问卷调查法、电话调查法、访谈法对江西省80个村庄农村女性旅游情况进行了调查,结果表明:农村女性旅游动机较为单纯,主要有经济动机和情感动机,农村女性喜欢选择人口集中,热闹繁华的现代都市为旅游目的地,而不愿意选择原始地区、乡村地区;愿意选择人文旅游资源景系,而不是自然旅游资源景系;旅游消费主要是买点价廉物美且实用的物品,在吃、住、行上非常节省,消费链比较单一。研究认为:由于工业化、现代化、城市化和产业结构的调整以及女性社会认知和自我认同等各方面的变化等原因,农村女性旅游消费市场前景广阔,社会各界应正确把握农村女性旅游行为的社会意义,并根据农村女性旅游行为特点进行"市场营销"和加强农村女性旅游消费问题研究。Based on the investigation of female tourism in 80 villages of Jiangxi Province,this paper reveals that it was mainly due to the economic and emotional motivation,which are comparatively more simple,that prompts rural female to travel and shows that rural female chooses metropolises instead of rural areas as their travel destinations.This paper also finds that rural female tourists were very thrifty on food and lodging and would only spare money on something cheap and having practical uses.From the aforementioned discoveries,this paper draws a conclusion that with the development of industrialization,modernization,urbanization and industrial restructuring,more and more rural females will go out to travel,which becomes a potential giant consumption market needed to be focused on.

关 键 词：农村 女性 旅游 

分 类 号：F590[经济管理—旅游管理]