“联播”类新闻节目的创新对策研究  

A Study on the Innovation of Simulcast News Programs

作　　者：金秋[1] 

机构地区：[1]中央电视台大型栏目中心,北京100859

出　　处：《兰州大学学报（社会科学版）》2012年第5期164-167,共4页Journal of Lanzhou University（Social Sciences）

摘　　要：从中央电视台的《新闻联播》到各省、各地市的"联播"类新闻节目都在"宣传党和政府的声音,传播天下大事","发布新闻,传达政令,介绍各条战线的新成就、新发明、新创造,宣传各地涌现的先进人物和先进经验,报道发生在世界各地的重大新闻事件"发挥了重要作用。但不可否认的是传播效果在不断弱化。文章从内容创新、形式创新和制度创新三个方面对"联播"类新闻节目的发展方向提出了对策建议。From the CCTV News （Xinwen Lianbo） to a variety of provincial and municipal TV news programs, simulcast news programs have played such important functions： advocating for the Party and government policies, reporting events from around the world, publicizing achievements, innovations, and inventions made in different fields, and propagating model roles and best practices for the whole nation. However the propagation effect is still far from satisfaction. This paper puts forward countermeasures and suggestions on the development of simulcast news programs in the following three aspects： content innovation, form innovation, and system innovation.

关 键 词：《新闻联播》 新闻节目 传播观念 节目创新 

分 类 号：G22[文化科学]