农产品供应链集群品牌建设亟待解决的五大问题——以浙江省为例  

On Problems with the construction of Brand Names in Produce Supply Chainas a Cluster Industry——with Zhejiang Province as an Example

作　　者：郑光财[1] 

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2012年第9期27-30,共4页Jiangsu Commercial Forum

基　　金：浙江省科技厅软科学基金项目(2010C25026)

摘　　要：农产品供应链集群品牌建设对促进农业发展和满足消费需求有着重大作用。但目前我国农产品供应链集群品牌建设还存在着认识、规划、政策、机制和标准等障碍,严重影响我国农业规模化和品牌化发展,难以扩大内需,提升消费水平,必须采取积极的政策和有力的措施加以解决。The construction of brand names in produce supply chain as a cluster industry plays a vital role in developing agricultural industry and meeting consumers’ demands.But such construction is currently faced with problems in such aspects as awareness,planning,policy making,mechanism and standardization,which affect in a great degree the potential large-scale operation of the industry and its modernization.This paper maintains that positive policies must be made and effective measures must be taken so as to solve those problems.

关 键 词：农产品 供应链 品牌建设 

分 类 号：F304.3[经济管理—产业经济]