商务信息网络发布的渠道选择策略研究  

Strategy research for the channel selection of releasing commercial information through Internet

作　　者：王秦[1] 敖静海[1] 陈道志[1] 

机构地区：[1]北京联合大学,北京100101

出　　处：《江苏商论》2012年第9期73-76,共4页Jiangsu Commercial Forum

摘　　要：商务信息的网络发布可以提升商务信息的扩散范围、停留时间、表现形式、延伸效果和穿透能力,并且可以能动地进行信息跟踪,实现信息的有效沟通和交流,信息发布的效果十分明显。本文在分析网络发布渠道特点的基础上,提出商务信息网络发布渠道的选择策略,最后对商务信息网络发布的策略进行了一定的研究。Web publishing of commercial information could improve commercial information’s expansion scope,elapsed time,expression form,extension effect and penetrating power,and actively trace information,so to communicate and exchange information effectively.The effect of releasing information is too distinctive.In this paper,based on the analyzing the characters of the main Internet releasing channels,the strategy for channel selection is presented about releasing commercial information.Finally,it is researched about the strategy for Internet distribution of commercial information.

关 键 词：商务信息 网络发布 渠道选择 策略 

分 类 号：F724.6[经济管理—产业经济]